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Discussion :: Teaching and Research

  1. Which type of research method is normally employed by the media?

  2. A.

     Secondary analysis

    B.

     Content analysis

    C.

     Unobtrusive measures

    D.

     Natural experiment

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    Answer : Option B

    Explanation :

    Media research methods are the practical procedures for carrying out a research project. These methods include content analysis, surveys, focus groups, experiments, and participant observation. Research methods generally involve either test subjects or analysis of media.


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